SELLING SITUATIONS
CAROLINE CURDY
LÉ A DOMINGUES
LUCIE GARRIGUES
CÉLINE RUAULT
11.02.26 - 15.02.26
78 Rue des Archives, Paris
LÉ A DOMINGUES
LUCIE GARRIGUES
CÉLINE RUAULT
11.02.26 - 15.02.26
78 Rue des Archives, Paris
The exhibition “Selling Situations” situates itself within advertising iconography that emerged in the nineteenth century, crystallized around the figure of the banner ladies, and explores the mechanisms — historical as well as contemporary — that produce and disseminate consumerist discourses. From pretzels to light bulbs, and even funerary plates, these anonymous women wore dresses entirely composed of merchandise, displaying on their bodies the products of the shops that employed them. A sartorial apparatus assigning the body the function of a display surface — a walking showcase or a human business card.
By invoking other figures — real or fictional, such as street criers, influencers engaged in charity porn, or a coat rack disobeying its assigned function — the artists Caroline Curdy, Léa Domingues, Lucie Garrigues, and Céline Ruault cast a sharp, sometimes wry gaze on these consumerist mechanisms, which use images and language to sow (seeding) messages disseminated throughout the social sphere, suggesting the hypothesis of a possible propagation of marketing into the political field.